Erevna Leadership Singapore
A B O U T
Erevna Leadership is a company that focuses on helping companies boost their productivity in the workplace.
I worked with them since the company’s inception, designing and conceptualizing their branding.
The concept for Erevna’s logo was meant to be simple, yet meaningful. The triangle, symbolizing change, reflects Erevna’s mission to transform the workplace into a more productive and meaningful one.
I aimed for the namecard to have a dual-purpose, providing information and also explaining what Erevna’s name means. I felt that this would give the reader a greater understanding of the company, as well as some background to the name.
I used triangulated backgrounds to give the letterhead some life, yet keep true to the company colours.
Using the same triangulated design for greater consistency, I designed the envelopes to match the brand and the letterheads they were sent out with.
Some marketing/advertising material I developed for Erevna: I flipped the concept of motivated employees on its head and went with an unmotivated employee as the selling point instead. Text was marketed to be casual yet engaging.