A B O U T
Panoptes Consulting analyses the best companies that the investor should take. Initially a startup by a few friends, the company is still undergoing development, but I have already conceptualized the designs behind the name.
The idea behind Panoptes is borrow from Michel Foucault’s idea of a panopticon, a prison structure where a central watchtower has visuals on all the prisoners. The name suggests an eagle’s eye for detail in the company’s economic analysis, but I chose the lighthouse as a symbol as it was more positively connotated, yet conveyed the same meaning of watching over.
I wanted the namecard to look sleek and clean yet catch attention easily. Red elements helped me achieve that.